Acxiom is a pioneer and leader in protecting consumer privacy. Acxiom consumer data products catalog market segmentation. Managing information resources 1 managing information resources 2 this section. Acxiom have aggregated 242 key elements from infobase. More telling is this story from mediapost yesterday when axciom was named supplier of the year for the digital marketing business. The market attributes file encompasses a wide swath of summarized consumer household attributes from. Acxiom consumer data products catalog free download as pdf file. If acxiom has my car information, it didnt show it. Mar 17, 2014 i looked at the marketing data acxiom has about me. This alliance will leverage acxiom s infobase x, the largest, most accurate, comprehensive and multisourced data collection of u. These groups are meant to enable a quick grasp of the meaning and. Now we are taking on todays new marketing challenges with infobase for.
Acxiom infobase www books, articles paper and electronic documents internal web pages 11. Acxioms letting you see the data they have about you kind of. These were grouped into data variable categories based on the element type. Data broker acxiom launches transparency tool, but consumers.
Acxiom has its own classification system, personicx, which assigns consumers to. Sep 04, 20 today, data broker giant acxiom is letting you see the data the company selling on you. A data dictionary provides a concise guide to understanding and using the data. The company has detailed dossiers on 96% of americans with an average of 1500 data points in each, covering things from your estimated net worth to your shopping habits and contact. Acxiom is the global leader in consumer data using insights and analysis to understand, reach and engage digital audiences everywhere and power more personalized experiences across all channels. Infobase factbased data collected on real people and households. Jan 10, 2014 for every consumer we have more than 5,000 attributes of customer data, they explained. Easy to use tool to generate data dictionary, compare database, do spell check and get row counts on all tables. The acxiom infobase demographical database consists of extensive demographic data current as of december, 2011. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges.
Access the worlds most accurate and powerful touchpoint data for current email, telephone and address information to support omnichannel engagement. A catalogue is closely coupled with the dbms software. Comprehensive consumer data for powerful audience insights and targeting across the globe. May 24, 2016 hyfn, a fullservice digital agency and facebook marketing partner, today announced a new api integration with acxiom, an enterprise data, analytics a. Cambridge analyticas nix said it licensed millions of data. Case software is often associated with methods for the.
According to data loss database, acxiom has suffered only a single breach in december 2003. May 12, 2010 infobase business the application of acxiom data can assist you to. In early 2004, acxiom acquired part of claritas, a major european data provider. Acxioms exclusive infobasex household data, the recognized gold standard for the industry. The acxiom data network certification enables sedona customers to access infobase data products to dynamically enhance their customers and prospect records with preference, behavior and demographic data, stated barry washington, sedonas acxiom strategic alliance manager. Hyfn announces api integration with acxiom for new facebook. Infobase is the companys brokered warehouse of consumer data. This alliance will leverage acxioms infobasex, the largest, most accurate, comprehensive and multisourced data collection of u. This category is different from the previous in editing capabilities which is a huge difference as providing the descriptions is a key documentation activity. Disease registry of terms for analysis of us population and disease. Their network helps to provide a fully customized approach so that each prospect feels cared for and wants to form a relationship with your organization. It is designed to effectively and efficiently target new consumer prospects with hundreds of demographic, homeowner, buying behavior, financial. Leverage infobase enhancement to append consumer descriptive data and infobase suppression to honor consumer choice and industrymandated opt outs. To learn more about how acxiom can work with you, visit.
Audience solutions, data and decision sciences acxiom. Infobase comprehensive consumer data on approximately 250 million u. Infobase enhancement includes personicx, the most accurate householdlevel consumer segmentation system on the market. We do this by combining, data, technology, ethics and ideas to create foundations you. Markup language article about markup language by the. A data dictionary provides a detailed description for each element or variable in your dataset and data model. Known for their unprecedented depth of coverage, the subjectspecific databases cover a wide range of core curriculum areasfrom history, science, literature, and careers to geography, health, current issues and moreat the middle, high school, and academic levels. The software was developed and launched by acxiom corporation headquartered in arkansas, united states. Managing information resources 1 information system. When the expert tested the form, using software that captures data sent over. Data broker acxiom s new site allows users to view and edit. The financial attributes file encompasses summarized consumer household attributes such as estimated. A catalogue of acxioms infobase, personicx and affordability solutions.
Acxioms infobase can help enhance and analyse your customer data to identify more. Acxiom provides the data, technology, and services you need to power exceptional customer experiences everywhere. Acxiom claims to have even more data to offer its advertising partners, including information on. To get the most out of data guru and boost your results, let us know your campaign and target objectives by filling out the form below. Lists leverage infobase consumer lists, the premier source of marketable names and addresses for digital and offline customer acquisition in the u. Personicx simplifies audience creation by clustering u. Acxiom combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Data base definition of data base by the free dictionary. Acxiom enterprise systems walton college university. Acxiom offers various marketing and information management services, including multichannel marketing, addressable advertising and database management.
Few consumers may have heard of acxiom, a database marketer. Acxiom is a trusted partner, offering global audience insights. Acxiom enterprise systems walton college university of. A data dictionary will also be provided to the client with more detailed information in regards to the 242 variables. In actuality, acxiom experienced at least two data breaches, the one as reported in december 2003 and another first reported in july 2004.
Apr 16, 2020 the software was developed and launched by acxiom corporation headquartered in arkansas, united states. Acxiom enables better customer experiences through the ethical use of data and technology. The terms data dictionary and data repository indicate a more general software utility than a catalogue. Us7949639b2 attribute segments and data table bias. Infobase consumer list is a comprehensive, national consumer list covering more than 170 million households and more than 251 million individuals. Enterprise systems operational data warehouses decision support acxiom infobase. We are currently hiring software development engineers, product. We are currently hiring software development engineers, product managers, account managers, solutions architects. Axciom buys government data birth records, primary address on drivers licenses, convictions, voter registration, dependents, etc. The data fusion methods described herein may utilize, for example, consumer panel and store pos data sources to develop an estimate of householdlevel purchases for the universe of u. A data dictionary is also available with more detailed information on the 245 variables. But as the new york times pointed out, acxiom has lots more g2 on me and you that its not surfacing here.
Acxiom s global data teams strategy will build upon the companys global footprint for peoplebased data and its leadership position in the ethical use of data, as well as its scaled integration. Acxiom has done this through an audience operating system that focuses on technology and data to transform how an organization approaches their prospects. It provides the information stored in it to the user and the dba, but it is mainly accessed by the various software modules of the dbms itself, such as ddl and dml compilers, the query optimiser, the transaction processor. Acxiom have aggregated 245 key elements from infobase. Elevate your analysis and marketing with an improved understanding of local markets. However, the company said it will make more of each. Examples of consumer data packages include backtoschool audiences, holiday audiences and pet owner audiences as well as sports fans and millennials. Acxiom claims to have even more data to offer its advertising partners, including information on individuals media consumption, occupation.
Computeraided software engineering case is the domain of software tools used to design and implement applications. From consumers in market for a luxury car, to price conscious shoppers or glutenfree grocery buyers, acxiom has you covered. Sep 12, 20 data broker acxiom launches transparency tool, but consumers still lack control share it share on twitter share on facebook copy link acxiom, a data broker that collects 1,500 data points per person on over 700 million consumers total and sells analysis of such information, is trying to ward off federal privacy regulations by flaunting. Case tools are used for developing highquality, defectfree, and maintainable software. A dynamic data dictionary and layout provided with each order. Sep 10, 20 acxiom says that aboutthedata is still in beta, meaning only a limited selection of the information acxiom has on you is available for view. The company was formed in 2018 when acxiom corporation since renamed liveramp spun off its acxiom marketing services ams division to global advertising network interpublic group. Acxiom is an enterprise data, analytics, and software as a service company. Case tools are similar to and were partly inspired by computeraided design cad tools used for designing hardware products. Today, data broker giant acxiom is letting you see the data the company selling on you. Flexibility and friendly people to work with they used to give recognition awards quite frequently good paid vacation hours and work from home priviledges. Acxiom provides anonymized customer data to marketers, allowing the delivery of more relevant ads to consumers, with more effective measurement.
It provides the ability to gather relevant and accurate information about customers or prospects, allowing you to build more targeted and customized marketing applications. Acxiom s infobase geo files are the premier source of aggregated consumer data for powering location analysis. Acxiom acxiom corporation is a marketing technology and services company with offices in the united states, europe, asia and south america. Acxiom infobase delivers results through actionable insights deployable at scale across all your marketing channels. Typical customers the software is a useful product for businesses of all sizes and a wide range of types. The largest australian b2b prospecting universe understand the characteristics of your best customers on the market find prospects that look like those best customers scienti. Oct 23, 2016 download data dictionary generator for free. Markup language article about markup language by the free. The data services api is a secure, realtime interface that provides direct access into acxiom third party data products and industry leading entity resolution services. Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel datadriven results. With over 251 million consumers and 170 million households, this is the premier consumer database for national, regional and local campaigns.
Acxiom enables peoplebased marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher roi. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love. Sep 05, 20 the data there is pretty accurate although, to my knowledge, i have never used or owned a discover card. S including real property lists, new borrowers, new homeowners, new movers, and more. Data dictionaries are used to document important and useful information such as a descriptive name, the data type, allowed values, units, and text description. Acxiom s infobase data has twice the data collected directly from the consumer than our nearest competitor, making marketing more accurate and relevant to each individual and household questions for decades. Acxiom infobase video audience solutions, data and. Acxiom 72 data points sales 18 electronic document management. Tap into a comprehensive database of millions infobase list products.
Acxiom pronounced axeeum is a conway, arkansasbased database marketing company. Acxiom data guru is your single source for answers on audience recommendations. Acxiom gives you a peek at the data it collects about you. A data store is a repository for persistently storing collections of data, such as a database, a file system or a directory. This is very useful in database migration and environment comparison. Acxioms infobase consumer database is the worlds largest compilation of timely, uptodate customer intelligence. Acxiom, the quiet giant of consumer database marketing the. Data variable category number of variables geographical8 personal and family 16. At acxiom, was the founding president of infobase, acxiom s highly regarded data business and later as industry strategy leader, winning acxiom s marketing leadership award. The company has detailed dossiers on 96% of americans with an average of 1500 data points in each, covering things from your estimated net worth to your shopping habits and contact information.
Acxiom s consumer data packages are part of a data strategy to target and reach specific digital audiences based on their behaviors and interests. Products and news data dictionary with dataedo part 2. The problem is the need to develop a single view of customers across all the channels and devices and applications they are using, says phil mui, who has been building just that sort of filtering technology for. Acxioms infobase geo files are the premier source of aggregated consumer data for powering location analysis. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. To deliver a connected experience, acxiom offers the industrys most comprehensive consumer data and unique indicators accurately predicting brand affinity, preferences, and behaviors to drive better marketing results. Our online databases contain more than 75 years worth of authoritative content.
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